Costco members join for the value, but many also shop there as a destination. Low pricing are vital, but visiting one of the chain's warehouses is exciting in many ways.
The treasure search comes first. You never know what you'll find at Costco (COST) - Get Free Report. You may depart with a kayak or winter coat after buying groceries and home necessities
Sample stations are very popular among warehouse club members. Costco is a place to eat candy, hot cuisine, and new drinks. Costco shoppers adore its famous food court. The warehouse club's menu modifications are huge news to customers.
Fortunately, Costco revised its popular $1.50 hot-dog-and-soda offer. This is unlikely to change because the firm has set it an untouchable price point even if it's not profitable.
However, the warehouse club's food-court menu has changed significantly. adding one thing and removing another fan favorite. Nationwide, Crumbl Cookies are popular. The cookie company rotates its menu weekly, except for chocolate chip. That huge cookie stays on the menu
Costco discreetly accepted Crumbl's proposition at a cheaper price. Costco might be calling Crumbl Cookies out with a new giant Double Chocolate Chunk Cookie in the food court for $2.49.
"These massive 750-calorie cookies are rolling out countrywide. The recipe uses all butter and bittersweet and semisweet chocolate chunks." Cookies from Crumbl cost $4.25 (prices vary by area).
In Costco's food court, one-in, one-out is typical. Though not always, when it adds something new to the menu, something else is eliminated. That seems to be happening.
Costco benefits from inflation and job insecurity. When consumers are worried about the economy, they want more of the company's fundamental mission—good prices.
During its fourth-quarter results call, Costco CFO Richard Galanti stated the retailer retained and gained members at excellent rates.